CONSULTANCY

Brand & business consulting work.

Brand, Business & Change Strategy

I work with founders and leadership teams navigating growth, transition and recalibration.

With over 25 years’ experience across global fashion and retail, I support brands to evolve commercially, creatively and structurally — while protecting what makes them distinctive.

My work sits at the intersection of brand, business and people, and is collaborative, commercially grounded and shaped by real-world leadership experience.

I work with a trusted network of collaborators built over many years, bringing in specialist expertise where it adds real value — including creatives, photographers, designers, PR and social specialists.

WHAT I OFFER

My consultancy approach is calm, strategic and deeply practical.

I work closely with founders and teams to understand what is really happening beneath the surface — within the brand, the product, the organisation and the customer experience. From there, we define what needs to change, what should be protected, and how to move forward with clarity and confidence.

I focus on work that delivers:

- Commercial clarity

- Brand integrity

- Customer relevance

- Sustainable, measurable growth

  • I have led and supported large-scale brand and business transformation across both luxury and high-street fashion.

    This includes:

    - redefining brand purpose and positioning

    - aligning brand, product and communication

    - restructuring marketing and creative functions

    - removing siloed ways of working

    - re-establishing relevance with core and new customers

    I have worked at leadership level to ensure transformation is not just visible, but commercially effective — delivering growth while strengthening brand equity.

  • Strong brands are built on clear, well-aligned product.

    I work with businesses to:

    - review and refine product architecture

    - assess range balance and category strategy

    - align pricing, margin and cost base

    - ensure product supports brand promise and customer expectation

    This work often sits at the heart of broader change, particularly for founder-led brands preparing to scale or evolve their business model.

  • I have extensive experience shaping and delivering go-to-market strategies across multiple channels and territories.

    This includes:

    - campaign and launch strategy

    - customer acquisition and retention planning

    - integrated brand and performance marketing

    - content, partnerships and PR strategy

    - international market rollout

  • I support brands exploring new routes to market, including wholesale, partnerships and international expansion.

    This includes:

    - preparing brands to become wholesale-ready

    - defining pricing and margin structures

    - identifying and prioritising target stockists

    - aligning product, brand and operational readiness

    - supporting conversations with buyers and partners

  • I have led creative and communication strategy across digital, retail and experiential platforms.

    This includes:

    - defining creative direction and brand storytelling

    - overseeing campaign development across media

    - managing agencies, creative teams and production

    - balancing brand impact with trading performance

    I bring a rare combination of creative guardianship and commercial rigour.

  • Change is only sustainable when teams are aligned.

    I have extensive experience:

    - leading and mentoring senior teams

    - restructuring functions to improve effectiveness

    - building collaborative ways of working

    - supporting leadership during periods of pressure and transition

    I work best as a trusted partner — embedded, hands-on and invested in outcomes.

WHO I TYPICALLY WORK WITH

Founder-led brands

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Growing or scaling businesses

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Established brands navigating transition

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Leadership teams under pressure or preparing for change

Clients often come to me when growth has plateaued, the brand no longer reflects the business, complexity has crept in, or a new model or direction needs shaping.

HOW WE WORK TOGETHER

Engagements are flexible and shaped around what the business genuinely needs. This may include:

- Short, focused strategic projects

- Longer-term advisory support

- Defined transformation phases

- Founder or leadership mentoring

WHY THIS WORK MATTERS TO ME

After many years in senior leadership roles, I understand the responsibility and emotional weight that sits alongside decision-making.

At this stage of my career, I choose to work with brands that value integrity, ambition and thoughtful progress — supporting growth that is both commercially strong and sustainable.

Get In Touch

Client Testimonials

  • “Alex is a collaborative executive who is passionate about brands and business growth. Growing a business requires great people, energy, passion and utter determination - Alex has all of these characteristics.”

    - Mark Blenkinsop, CMO / Pepe Jeans - Hackett

  • “She really understands the power of how marketing and creative functions combined really produce best in class results. Her energy and unquestionable experience really made working together a joy.”

    - Anthony Cassidy, ECD Clemenger BBDO

  • “Alex is pure energy and relentlessly solutions-focused. Having worked closely with her for several years, I can say she brings a rare mix of sharp commercial thinking and genuine creative instinct. She understands the customer deeply, asks the right questions early, and knows how to turn ideas into work that actually lands, not just looks good on paper.”

    - Keith O”Brien, Senior Sustainability & Innovation Executive